New Juice Shots create innovative new category in supermarket juice cabinets.             

May 2009    

Juicy Isle a Tasmanian leading juice company is launching an Australian first and creating a new juice category in Australian supermarkets. The innovative new fresh Juice Shots aim to give consumers their daily vitamins and minerals and energy boost in one small 150ml shot-size juice. At a $1 a shot, consumers can now opt for a low cost convenient way to boost their daily vitamin and mineral intake from a fresh food source. 

 Michael Cooper, Managing Director, for Juice Shots said of the products Juice Shots have really taken off overseas and we're particularly proud to create the first Australian product in this new category with an Australian owned and operated company. 

Proving that great things come in small packages, Juice Shots are available in two formulas with more beneficial health recipes in the pipeline.

Using 100% super fruits the new Juice Shots Vita-Boost contains your daily one shot vitamin boost using the juices from apples, goji berries, acais, oranges and added omega 6+9. The Juice Shots daily one shot vitamin and energy boost Invigorate contains 100% super fruits juice including apple, guarana, aronia, raspberry with added antioxidants. Juice Shots are low in sugar and contain no preservatives, artificial flavours, artificial colours and no sweeteners all in a controlled daily portion-size.

The consumer response has been overwhelming to date and this has led to an excellent and fast national distribution on the juice shelves at Woolworths. We've enjoyed tremendous positive feedback from our consumers particularly over the price, size and convenience factor. Our customers are taking them to work, offering them in meetings, taking them to the gym and even popping them in chilled lunchboxes continued Michael.  

Juice Shots retail at $3.99 for a pack of four and are available at Woolworths nationwide. www.juiceshots.com.au

View: magazine article of Juice Shots 

For further information and sample reviews please contact: Tracey Leitch, Impressions Marketing Communications. e: tracey@impressionsmc.com.au   p: 02 9969 2042   m: 0415290023