Juicy Isle delivers a totally organic experience

   July 2009

Rising demand for organic produce in Australia has seen Australian Juice manufacturer Juicy Isle, launch a new Premium Organic Orange Juice into the chiller cabinets of major Australian supermarkets. Juicy Isle?s move to enter the organic market comes six months after Newspoll revealed 61% of Australian grocery buyers purchase organic products and the Organic Federation of Australia?s recent press release stating organic sales are beating the world recession.

Made from a blend of premium Orange Juice from local and imported ingredients, the new Organic Orange Juice is free from pesticides and herbicides and provides a more natural alternative to other premium orange juices in the chiller cabinet.

Michael Cooper, General Manager of Juicy Isle commented ?We were receiving many letters requesting we produce an organic version of our well loved premium orange juice and we?re really proud of the taste. Despite the rather gloomy economic situation at present, we?re aware that consumers are choosing to eat in and be more discerning about what they put on the table and in their bodies?. 

The Juicy Isle?s Premium Organic Orange Juice contains 240% Recommended Daily Intake (R.D.I.) of Vitamin C making it a must for this season?s breakfast tables. 

Found in the chiller cabinets in Woolworths and Coles nationwide, Juicy Isle Premium Organic Orange Juice retails for $5.99 per 2 litre carton, with ten serves per carton.  

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For further information, please visit www.juicyisle.com.au or contact:

Tracey Leitch, Impressions Marketing Communications.

e: tracey@impressionsmc.com.au   p: 02 9969 2042   m: 0415 290 023