Hot on the heels of the re-launch of Tasmania's iconic Hartz mineral water range, Juicy Isle has launched an ongoing funding program with the Save the Tasmanian Devil Appeal to raise funds to support research and management by the Save the Tasmanian Devil Program.

For 2010 and 2011, the new range of Hartz mineral waters and its innovative new packaging will sport the new 'Supporter of the Save the Tasmanian Devil Appeal' branding. The company will also provide a substantial annual cash donation to the Appeal.

Juicy Isle's Managing Director, Michael Cooper, says that the purchase of the Hartz business and brand was an excellent and complementary addition to its product base, and the connection to the Tasmanian Devil Appeal strengthened its connection with Tasmania's iconic status.

"We are an extremely proud Tasmanian company and when we purchased Hartz we saw the opportunity to profitably grow another iconic Tasmanian brand and to maintain the Tasmanian heritage of the brand.

"Part of that heritage is the iconic Tasmanian wilderness, so supporting the Save the Tasmanian Devil Appeal is a natural fit for us from a Hartz perspective and from our company as a whole."